Having your business logo on the building you work in makes good sense. It allows clients or patients to quickly find you and is a form of advertisement. This is especially true if your building can be seen from a highway or busy intersection.
If you own the building, you are free to put your company logo where you want it. But if you lease commercial space, signage needs to be discussed with your landlord before you sign a lease. Determine what type of signage is offered to you as a tenant. Don’t assume you will get the same type of signage as other tenants, because it often depends on the space available.
Types of signage
There are several types of signage that you may be able to get if you are in a commercial building with other tenants. The size, type, and location of signage rights should all be clarified in your lease.
- Building signage. When available, landlords will offer signage right on the building. If you are in a strip mall type of building, stores and business will usually be able to get their signage on the building or front entrance. In a commercial space in a multi-level building, this becomes harder to accomplish. As a sole tenant or main tenant occupying multiple floors in one building, you may have exclusive building signage rights, meaning your logo would be the only one displayed directly on the building.
- Monument signage. Commercial buildings often have a monument near the road entrance to display the tenants. Monument space is limited to a certain number of slots, so there is no guarantee that your company’s logo will be placed there if it is not in the lease. In addition to whether or not your logo will be on the monument, you should also address where on the monument your logo will be displayed and the size of the signage, as some monuments offer different proportions.
- Directory or Suite. If your commercial building has a lobby, find out what type of signage is there to guide people to the correct office space. A directory or suite signage will give company names as well as suite numbers. Find out if this signage is all the same font, or if your actual logo can be used here.
- Door signage. Once people get to your suite, signage at the door or on the wall next to your door will let them know they are in the right spot. Your lease should explain the size and location of signage at your office space.
Signage directs clients to you. Make sure you consider all the types of signage you want when you move into a new space.